I’ve been to more sporting events than I can count on all my fingers and toes. NHL? Check. MLB and NFL? Check and check. MLS? Check (it was a San Jose Clash game, but it still counts). College football, basketball, baseball, and water polo? Check. Fencing, equestrian horse vaulting, racquetball and every other obscure sport [...]
Archive for November, 2008
Is Boston really the greatest sports city in the US?
12 Nov
Posted by: Bryan Bennett in: FanSection, Sports, Statistics
Bostonians have long been considered some of the most passionate sports fans around, especially as it pertains to their professional teams. Of course, if your college championship dreams relied solely on the performance of Boston College, you can see why most fans in New England tend to navigate to pro sports. Whatever the case, I [...]
Bryan, our senior Director of Marketing, happens to be an alumnus of the University of Texas, not to mention one of the more dedicated sports fans I know. I’m talking about the kind of fan that wakes up in the wee hours of the morning to get in on the pre-game chatter, then sacrifices his [...]
Razorfish and Nike customize ads for Watercooler apps
04 Nov
Posted by: Bryan Bennett in: Advertising, Social Media
Along with our sales partner, Federated Media, we recently closed an advertising deal with Nike through their digital agency Razorfish to run customized ads throughout our FanSection sports applications. Mark Cheong from Federated Media, has a great post on his blog regarding the campaign. Here’s a snippet of Mark’s post:
Nike ID tapped into these communities’ [...]
He started as an officer for FanSection’s Vancouver Canucks community. Then he flew down to “Canada’s Basement” for a summer internship with us. Now, Richard Loat is a poster boy for a new endeavor that the team is calling the Canucks Fan Zone. Literally. His photo can currently be found on billboards sprinkled around Skytrain [...]
