FanSection Blog

As I mentioned in a previous post, 2008 was a breakout year for college football in the FanSection community.  The season ended with well over 4 million fans joining one of the hundred or so college football applications with a countless number of smack-talk, discussion posts, and trivia questions taken.  Unfortunately the season has come [...]

Before the 2008 Beijing Summer Olympics, we created team apps for a variety of different countries.  The apps did fairly well during the three weeks of the Olympics, and the Great Britain app gained a modest 18,000 fans before plateauing.  Most of us here at Watercooler assumed that those apps would slowly lose interest once [...]

Tostitos jumped head-long into social media advertising during the college football bowl season with the “Race to the Bowl” promotion around the Fiesta Bowl.  The promotion, which consisted primarily of a Facebook page, pitted students from The University of Texas versus those from Ohio State in an Amazing Race of sorts.  Students from the two [...]

ESPN.com launched its redesigned website today, and at least one person, Venture Beat blogger MG Siegler, hates it.
ESPN launched its new site design today and all I can say is “wow.” And it’s not a good “wow,” it’s an awful “wow.” I cannot separate those advertisements from the content and so I will never visit [...]

2008 was a banner year across college football with lots of upsets, epic battles, and of course the standard BCS controversy.  Not only did we get all of the traditional excitement that comes from the college football season, but we also saw great success from traditional media with ABC and ESPN both reporting significant increases [...]