Archive for February, 2009

The challenges faced by the interactive advertising industry this year have been well documented by everyone from TechCrunch just a few days ago to Henry Blodget several months ago.  Consumer Internet companies, and media companies in general, are likely facing a tough year when it comes to ad sales.  At Watercooler, we’re not immune to [...]

I originally saw these rankings at TV By The Numbers, but you can read the whole article at the Nielsen Wire.

It’s interesting that 4 of the top 5 local markets for the NBA do not have an NFL team.  And the only one that does, Cleveland, might as well not have one given the futility [...]

As hard as it is to believe, the start of the Major League Baseball season is only 5 weeks away.  By now teams have settled into their spring training homes in Florida and Arizona, and FanSection fans are starting to ramp up again. As you would expect, the MLB communities were pretty quiet through November, [...]

Three weeks and counting.  That’s how long we have to wait for Selection Sunday and the start of March Madness - The Big Dance - the NCAA Men’s Basketball Tournament.  The anticipation is already building within the FanSection sports community as we’ve added over 130,000 new users to our Bracket Challenge app in the last [...]

As I posted earlier this week, we launched the FanSection Bracket Challenge application on Facebook and have seen the number of users grow substantially this week to almost 200,000.  We anticipate those users continuing to grow significantly over the coming weeks building up to Selection Sunday on March 15.
We’re not the only ones preparing for [...]

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