Watercooler Blog

The Super Bowl is the gift that keeps on giving for Watercooler and the FanSection community.  Not only did the build up to the big game in Tampa drive growth in the NFL applications, but it also gave us a great engagement feature for the TVLoop audience via our Super Bowl commercials page.  Now it’s getting even better as we just launched a Super Bowl recap page sponsored by Reebok.

The page, which can be seen below, is only being delivered to Pittsburgh Steelers fans, and is designed to help them relive the Steelers’ record sixth Super Bowl championship.  They can send waves to their friends, including one of my favorites Six Ring to Rule Them All, view game photos, and take a Super Bowl quiz with ten questions about the game.  To amplify the affect for the Reebok brand, fans can then challenge any of their Facebook friends to beat their trivia score using the standard Facebook application invitation mechanism.

All said and done, it’s a great event campaign that came together at the last moment with assistance from our sales partner, Federated Media.  Once the campaign is complete, I’ll post some case study details to share the results.