31
Mar
Posted by: Bryan Bennett in: Advertising, FanSection
We’re always looking for ways to improve the user experience of our fan communities on Facebook and tonight we’re excited about the launch of the new game-centric design. The new design focuses attention in our sports applications where it should be…on the upcoming game.
Users will immediately notice a significant change in the homepage. Aside from [...]
Michigan State smoked Louisville on Sunday 64-52 to reach the Final Four for the fifth time in ten years - the most of any college basketball team during that same time period. So you would think Spartans fans would be approaching the 2009 Final Four with a ho-hum attitude. Think again. Michigan State fans have [...]
25
Mar
Posted by: Bryan Bennett in: Advertising
Preliminary data from a study sponsored by NeoEdge Networks, a casual gaming ad network, and Zappos.com shows that brand advertising within online gaming showed signficantly more lift than brand advertising on TV. The study won’t be complete until March 31, but if the rough data is accurate, that’s a great data point for the digital [...]
Making the rounds of the blogosphere today are reports that CBS saw a 65% year over year increase in videos streamed for it’s March Madness On Demand service. The service also reportedly attracted 56% more unique visitors than in 2008. Combine both numbers with the fact that TV viewers are also up 9% and you [...]
20
Mar
Posted by: Bryan Bennett in: College Basketball
The last few days have been a whirlwind around Watercooler. March Madness has started with a bang in the FanSection community and the final numbers are in for the 2009 Bracket Challenge:
Total Monthly Active Users - 1.6 million
Total brackets completed - 1.3 million
This is much bigger than we ever thought it would be since we [...]