Rachel Lepold, @rlepold, FanSection sports community manager, saw this tweet today from Arsenal fan Simon Miller - aka @goonjm.  Evidently Simon is a big fan of  the never-ending trivia game which is one of the most popular features in our sports and TV applications.

We love when users use the word “addicting”, and “damn addicting” is even better.  It shows that we’re bringing value to fans and helping them to interact with their favorite team in ways unvailable to them in other avenues.  Trivia is just one example, but we also have great success in sports with photos, fan waves, and Game Day Central - the area of the site where fans of opposing teams can square off before the game.  It is routinely the most trafficked part of the applications.

Back to Arsenal, which plays Roma in the knockout round of the Champions league on March 11, we’re definitely doing something right as there are 165,000 fans just like Simon - a 35% increase in six months.  And they’re an active bunch posting over 1400 photos, 6000 discussion comments, and 7000 pieces of smack talk in the same timeframe.  And Simon doesn’t have to worry about running out of trivia questions any time soon - Arsenal fans have posted 4,000 of them to keep him busy.

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