FanSection Blog

We’re always looking for ways to improve the user experience of our fan communities on Facebook and tonight we’re excited about the launch of the new game-centric design.  The new design focuses attention in our sports applications where it should be…on the upcoming game.

Users will immediately notice a significant change in the homepage.  Aside from being wider - we moved all sports applications to the larger 760 pixel width - we’ve also dedicated a significant portion of the page to the upcoming game.  Game Day Central provides a snapshot into what fans are saying about their team, their opponent, and the game itself.  At the same time, we don’t want to miss the fact that a lot of sports fans like to talk about the previous game.  So you’ll also notice a Game Day Rewind module on the right side of the page where users can post the scoreboard to their profile, play trivia games, and view photos of fellow fans at the game.

The second page that saw a sigifnicant overhaul tonight is the Game Day Central page which essentially takes the Game Day module from the homepage and expands it.  We also included a fun new feature that allows fans to throw tomatoes at their opponent’s logo.  We anticipate this being a key engagement feature by encouraging fans to visit daily since they can throw one tomato per day.

In addition to enhancing the member experience, we also made the changes to address business needs.  The increased engagement features will be key to driving branding campaigns with clients.  Picture users throwing Tostitos salsa at their opponents, or earning Coca Cola cans for their team by sending waves to friends.  By adding features that will allow advertisers to become part of the product, we’re addressing key benefits of any social media campaign.