NHL kicks off the Stanley Cup playoffs with Tweetups
15 Apr
Posted by: Bryan Bennett in: NHL, Social Media
To kick off the 2009 Stanley Cup playoffs in style, the NHL is hosting a variety of Tweetups around the US and Canada over the next several days beginning tonight. According to Mashable, the complete list of cities are as follows:
Starting at 7pm EST on April 15th, NHL Tweetup will be taking place in Anaheim, Atlanta, Boston, Chicago, Columbus, Denver, Detroit, Edmonton, Hartford, Montreal, Nashville, New York City, Orlando, Philadelphia, Pittsburgh, Regina (Sask.), San Jose, St. John (NB), Toronto, Vancouver and Washington DC.
For all of the details including times, locations, dates, and event photos, check out the blog the NHL set up for the occassion at NHLTweetups.com. They also list all of the great prizes they’re giving away including tons of great gear and autographed merchandise. And if you’re in Vancouver, you can even meet Watercooler’s very own Richard Loat, our hockey community manager and one of the faces of the Canucks’ FanZone.
This is a great step for the NHL and shows that they’re definitely interested in embracing social media in a much more meaningful way compared to other professional leagues. AdvertisingAge has a great article on this very subject.
From a Watercooler perspective, we’re already seeing that NHL teams are at the forefront of engaging with our FanSection communities on Facebook. So far we’ve worked with the Canadiens, Islanders, Flyers, and Canucks, with others planned for next season. The integrations have been everything from selling tickets to acting as the official community on Facebook. Most teams realize that it’s best to go where the community is rather than trying to recreate it.
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