FanSection Blog

The  Lakers and Nuggets series is heating up, and so are their communities.  The two communities are growing at a rapid rate. The Lakers community has grown by about 4% since the series began last week.  This is impressive, but it pales in comparison to the more than 13% growth that the Nuggets community has [...]

We’re always looking for ways to improve the user experience of our fan communities on Facebook and tonight we’re excited about the launch of the new game-centric design.  The new design focuses attention in our sports applications where it should be…on the upcoming game.
Users will immediately notice a significant change in the homepage.  Aside from [...]

Preliminary data from a study sponsored by NeoEdge Networks, a casual gaming ad network, and Zappos.com shows that brand advertising within online gaming showed signficantly more lift than brand advertising on TV.  The study won’t be complete until March 31, but if the rough data is accurate, that’s a great data point for the digital [...]

Making the rounds of the blogosphere today are reports that CBS saw a 65% year over year increase in videos streamed for it’s March Madness On Demand service.  The service also reportedly attracted 56% more unique visitors than in 2008.  Combine both numbers with the fact that TV viewers are also up 9% and you [...]

The challenges faced by the interactive advertising industry this year have been well documented by everyone from TechCrunch just a few days ago to Henry Blodget several months ago.  Consumer Internet companies, and media companies in general, are likely facing a tough year when it comes to ad sales.  At Watercooler, we’re not immune to [...]