FanSection Blog

The Super Bowl is the gift that keeps on giving for Watercooler and the FanSection community.  Not only did the build up to the big game in Tampa drive growth in the NFL applications, but it also gave us a great engagement feature for the TVLoop audience via our Super Bowl commercials page.  Now it’s [...]

Last week I wrote a post about a promotion Tostitos was running on Facebook in conjunction with the Fiesta Bowl.  The program, Race to the Bowl consisted of a Facebook page and a race between students of the University of Texas and Ohio State.  At the time, I questioned whether it was successful based on [...]

Tostitos jumped head-long into social media advertising during the college football bowl season with the “Race to the Bowl” promotion around the Fiesta Bowl.  The promotion, which consisted primarily of a Facebook page, pitted students from The University of Texas versus those from Ohio State in an Amazing Race of sorts.  Students from the two [...]

In case you haven’t been following along recently, the death knells are being sounded for social media advertising by everyone from Silicon Alley Insider to AdWeek to The New York Times.  In fact, you can’t seem to surf the Web these days without stumbling on to dozens of articles and blog posts touting the failure [...]

Anyone following Monday Night Football on ESPN.com yesterday might have noticed a couple front page blurbs about Greg Reynolds, who would have won $1 million from ESPN had the Packers prevailed in a game that was close until the 4th quarter. ESPN’s “Beat the Streak” Contest is sponsored by Progressive, and ESPN has done a [...]