Archive for the ‘Case Study’ Category

Case Study: March Madness drives online engagement

10 Apr

Posted by: Bryan Bennett in: Case Study, College Basketball, FanSection, Statistics

The success of CBSSports.com’s live streaming of every NCAA Tournament game has been well documented.  They released their final tally and the results are impressive:

8.6 million total hours of video streaming - 75% increase over 2008
7.52 million visitors - 58% increase over 2008
2.8 million clicks of the BOSS button

The surge in online traffic is certainly [...]

Update on Tostitos’ Fiesta Bowl Promotion on Facebook

11 Jan

Posted by: Bryan Bennett in: Advertising, Case Study, College Football, Facebook, Social Media, Sports

Last week I wrote a post about a promotion Tostitos was running on Facebook in conjunction with the Fiesta Bowl.  The program, Race to the Bowl consisted of a Facebook page and a race between students of the University of Texas and Ohio State.  At the time, I questioned whether it was successful based on [...]

Case Study: Social Media Advertising Requires Brand Interaction

14 Dec

Posted by: Bryan Bennett in: Advertising, Case Study, FanSection, Social Media, Statistics

In case you haven’t been following along recently, the death knells are being sounded for social media advertising by everyone from Silicon Alley Insider to AdWeek to The New York Times.  In fact, you can’t seem to surf the Web these days without stumbling on to dozens of articles and blog posts touting the failure [...]