Michigan State smoked Louisville on Sunday 64-52 to reach the Final Four for the fifth time in ten years - the most of any college basketball team during that same time period. So you would think Spartans fans would be approaching the 2009 Final Four with a ho-hum attitude. Think again. Michigan State fans have [...]
Making the rounds of the blogosphere today are reports that CBS saw a 65% year over year increase in videos streamed for it’s March Madness On Demand service. The service also reportedly attracted 56% more unique visitors than in 2008. Combine both numbers with the fact that TV viewers are also up 9% and you [...]
20
Mar
Posted by: Bryan Bennett in: College Basketball
The last few days have been a whirlwind around Watercooler. March Madness has started with a bang in the FanSection community and the final numbers are in for the 2009 Bracket Challenge:
Total Monthly Active Users - 1.6 million
Total brackets completed - 1.3 million
This is much bigger than we ever thought it would be since we [...]
15
Mar
Posted by: Bryan Bennett in: College Basketball
A few weeks ago, I wrote a post about how we’re starting to incorporate ticket sales into our FanSection sports communities to diversify our revenue streams beyond online advertising. While working with individual professional teams will always figure prominently into our strategy, we’re also moving forward with ticket aggregator RazorGator to be able to offer [...]
13
Mar
Posted by: Bryan Bennett in: College Basketball, Press, Statistics
The greatest unofficial US sports holiday is almost here. Selection Sunday is only two days away and the start of the 2009 NCAA Tournament starts in under a week. This is quite possibly my favorite 3 week period of the year - especially next weekend. Even if you’re not a huge sports fan, there is [...]