I know we all hate those analogy questions that probably brought our overall SAT score down a notch or two, but here is a good one – I promise.
Green is to St. Patrick’s Day as your school colors are to: ____?
Correct Answer: College Colors Day!
The Collegiate Licensing Company, or CLC, is running a promotion called [...]
Last week I wrote a post about a promotion Tostitos was running on Facebook in conjunction with the Fiesta Bowl. The program, Race to the Bowl consisted of a Facebook page and a race between students of the University of Texas and Ohio State. At the time, I questioned whether it was successful based on [...]
10
Jan
Posted by: Bryan Bennett in: Broadcast Networks, College Football
As I mentioned in a previous post, 2008 was a breakout year for college football in the FanSection community. The season ended with well over 4 million fans joining one of the hundred or so college football applications with a countless number of smack-talk, discussion posts, and trivia questions taken. Unfortunately the season has come [...]
Tostitos jumped head-long into social media advertising during the college football bowl season with the “Race to the Bowl” promotion around the Fiesta Bowl. The promotion, which consisted primarily of a Facebook page, pitted students from The University of Texas versus those from Ohio State in an Amazing Race of sorts. Students from the two [...]
04
Jan
Posted by: Bryan Bennett in: College Football, Sports, Statistics
2008 was a banner year across college football with lots of upsets, epic battles, and of course the standard BCS controversy. Not only did we get all of the traditional excitement that comes from the college football season, but we also saw great success from traditional media with ABC and ESPN both reporting significant increases [...]