FanSection Blog

For the past few years I’ve particpated in a March Madness pool powered by CBSsports with a bunch of people local to Silicon Valley.  They are great people - goofy at times (as proof is our Mascot pictured above) - and each year we have a lot of fun tearing into each other on the [...]

As mentioned previously on the FanSection Blog, Richard Loat, our intern up in Vancouver, doubles as an officer of the Vancouver Canucks Fans application on Facebook.  Due to his work on the Facebook app, he was also asked by the Canucks to be one of the faces of fans all across the city as part [...]

Inside Facebook, operated by Justin Smith who also head up product here at Watercooler, had a post earlier this week about the fastest growing mid-size applications on Facebook.  For the purposes of the post, mid-size applications are defined as those with monthly active users between 100K and 1 million.  It’s interesting to see that three [...]

Last week I wrote a post about a promotion Tostitos was running on Facebook in conjunction with the Fiesta Bowl.  The program, Race to the Bowl consisted of a Facebook page and a race between students of the University of Texas and Ohio State.  At the time, I questioned whether it was successful based on [...]

Tostitos jumped head-long into social media advertising during the college football bowl season with the “Race to the Bowl” promotion around the Fiesta Bowl.  The promotion, which consisted primarily of a Facebook page, pitted students from The University of Texas versus those from Ohio State in an Amazing Race of sorts.  Students from the two [...]