Watercooler Blog

We’re always looking for ways to improve the user experience of our fan communities on Facebook and tonight we’re excited about the launch of the new game-centric design.  The new design focuses attention in our sports applications where it should be…on the upcoming game.
Users will immediately notice a significant change in the homepage.  Aside from [...]

Michigan State smoked Louisville on Sunday 64-52 to reach the Final Four for the fifth time in ten years - the most of any college basketball team during that same time period.  So you would think Spartans fans would be approaching the 2009 Final Four with a ho-hum attitude.  Think again.  Michigan State fans have [...]

Happy St. Patrick’s Day from the staff at Watercooler!
Some people celebrate St. Patrick’s Day by cramming into the first Irish pub they can find with hundreds of their closest friends.  Others head to the grocery store to stock up on Irish beer that they probably haven’t even considered buying since March 17, 2008.    At FanSection, [...]

Last Friday I wrote a blog post about how FanSection is moving into ticket sales to expand our revenue model beyond online advertising.  At the time, I alluded to the fact that we were talking with a leading sports apparel company to continue building out our revenue generation activities.  Today, I’m happy to announce that [...]

The challenges faced by the interactive advertising industry this year have been well documented by everyone from TechCrunch just a few days ago to Henry Blodget several months ago.  Consumer Internet companies, and media companies in general, are likely facing a tough year when it comes to ad sales.  At Watercooler, we’re not immune to [...]