01 Apr
Posted by: Bryan Bennett in: General Musings, Merchandising
April Fools Day tends to be big business in Silicon Valley whether it be blogs or tech companies. When we set out to do something for April Fools Day, we wanted it to be something that benefited the company but also engaged and amused our users. Luckily, we’re working with sports here so the opportunities [...]
30 Mar
Posted by: Bryan Bennett in: College Basketball, FanSection, Merchandising, tickets
Michigan State smoked Louisville on Sunday 64-52 to reach the Final Four for the fifth time in ten years - the most of any college basketball team during that same time period. So you would think Spartans fans would be approaching the 2009 Final Four with a ho-hum attitude. Think again. Michigan State fans have [...]
17 Mar
Posted by: Bryan Bennett in: FanSection, General Musings, Merchandising
Happy St. Patrick’s Day from the staff at Watercooler!
Some people celebrate St. Patrick’s Day by cramming into the first Irish pub they can find with hundreds of their closest friends. Others head to the grocery store to stock up on Irish beer that they probably haven’t even considered buying since March 17, 2008. At FanSection, [...]
06 Mar
Posted by: Bryan Bennett in: FanSection, Merchandising
Last Friday I wrote a blog post about how FanSection is moving into ticket sales to expand our revenue model beyond online advertising. At the time, I alluded to the fact that we were talking with a leading sports apparel company to continue building out our revenue generation activities. Today, I’m happy to announce that [...]
