Watercooler Blog

The Vancouver Canucks get social media.  At Watercooler, we’ve worked with several professional sports teams from the Montreal Canadiens to the Los Angeles Clippers, but it’s clear when talking to the folks in Vancouver that they get it more than most.  And that is by no means a shot at the others. You can probably [...]

To kick off the 2009 Stanley Cup playoffs in style, the NHL is hosting a variety of Tweetups around the US and Canada over the next several days beginning tonight.  According to Mashable, the complete list of cities are as follows:
Starting at 7pm EST on April 15th, NHL Tweetup will be taking place in Anaheim, [...]

Rachel Lepold, @rlepold, FanSection sports community manager, saw this tweet today from Arsenal fan Simon Miller - aka @goonjm.  Evidently Simon is a big fan of  the never-ending trivia game which is one of the most popular features in our sports and TV applications.

We love when users use the word “addicting”, and “damn addicting” is [...]

Last week I wrote a post about a promotion Tostitos was running on Facebook in conjunction with the Fiesta Bowl.  The program, Race to the Bowl consisted of a Facebook page and a race between students of the University of Texas and Ohio State.  At the time, I questioned whether it was successful based on [...]

Tostitos jumped head-long into social media advertising during the college football bowl season with the “Race to the Bowl” promotion around the Fiesta Bowl.  The promotion, which consisted primarily of a Facebook page, pitted students from The University of Texas versus those from Ohio State in an Amazing Race of sorts.  Students from the two [...]