Tostitos jumped head-long into social media advertising during the college football bowl season with the “Race to the Bowl” promotion around the Fiesta Bowl. The promotion, which consisted primarily of a Facebook page, pitted students from The University of Texas versus those from Ohio State in an Amazing Race of sorts. Students from the two [...]
In case you haven’t been following along recently, the death knells are being sounded for social media advertising by everyone from Silicon Alley Insider to AdWeek to The New York Times. In fact, you can’t seem to surf the Web these days without stumbling on to dozens of articles and blog posts touting the failure [...]
A few months ago I wrote a blog post over at the TVLoop Blog asking the question: Is watching TV a social experience? My opinion is that because of the synchronous relationship required, the CBS social viewing rooms would not be successful. A big reason users watch TV shows online is because of the convenience [...]
21
Nov
Posted by: Patrick ONeil in: Social Media, Sports, Uncategorized
We just ran a fan photo contest for Ohio State and Michigan football fans in anticipation of “The Game” this weekend. Everyone who follows sports knows that this rivalry is huge, and our numbers here at FanSection confirm this. When we started the contest 11 days ago there were 323,000 fans between our [...]
20
Nov
Posted by: Bryan Bennett in: Social Media, Sports
That’s right, when The Diesel isn’t talking smack about tonight’s Lakers vs Suns showdown, he’ll be twittering about the good life that is the NBA. Mashable reports that @THE_REAL_SHAQ is in fact the real Shaq and unlike a lot of other celebrity Twitter users, Shaq is really the guy behind the tweets. A post on [...]
