FanSection Blog

In case you’ve missed this blog, ESPN, or the Internet in general, the Arizona Cardinals are in the Super Bowl.  That is not a typo.  The Cardinals really did beat the Philadelphia Eagles last weekend to earn their first ever Super Bowl appearance and the good people at NBC couldn’t be more terrified.  I mean [...]

I just found a list of the top 20 sports team brands over at Sports Business Journal, and it’s dominated by NFL teams at the top of the list.  Overall, the NFL has 7 of the top 20 compared to the NBA with 5, NHL with 5, and MLB with 3.

This is similar to what [...]

Inside Facebook, operated by Justin Smith who also head up product here at Watercooler, had a post earlier this week about the fastest growing mid-size applications on Facebook.  For the purposes of the post, mid-size applications are defined as those with monthly active users between 100K and 1 million.  It’s interesting to see that three [...]

Last week I wrote a post about a promotion Tostitos was running on Facebook in conjunction with the Fiesta Bowl.  The program, Race to the Bowl consisted of a Facebook page and a race between students of the University of Texas and Ohio State.  At the time, I questioned whether it was successful based on [...]

Before the 2008 Beijing Summer Olympics, we created team apps for a variety of different countries.  The apps did fairly well during the three weeks of the Olympics, and the Great Britain app gained a modest 18,000 fans before plateauing.  Most of us here at Watercooler assumed that those apps would slowly lose interest once [...]